Sell Digital Download Products

The Simple Store now supports digital products (Pro Plan and above)! Just upload a file and set a price. Customers will receive a download link upon purchase, and they have 72 hours to download the file before it expires. 

This tutorial will show you how to sell Digital Download products.



How to Sell Digital Products

Before setting up Digital Products, make sure you've already set up your Custom Domain. 


1. Connect your Custom Domain & Payments

We currently only support Stripe, PayPal & Square as the payment gateway for Digital Products. Make sure either Stripe, PayPal, or Square is enabled in Settings - Accept Payments first. See how to connect to Stripe & See how to set up a Simple Store.


The download link of your digital products will use the Custom Domain you set in Settings - Domain. You must connect/register a valid Custom Domain before selling Digital Products in Strikingly.


* Please ensure your domain has already been successfully connected. If you connect an invalid domain, your buyers cannot request any valid download link from your website after the purchase!  


2. Select the Product Type

When you add a new product, you can select from Digital Download products (music files, e-books, docs), Physical products (clothes, jewelry, electronics), or Service products (consulting, training, coaching) on your website.

Each Product Type has some differences:

  Physical Service Digital Download
Product Information

Name, Description, Images, Prices, Categories, Page Description, Variants & Options, Stock, Shipping

Name, Description, Images, Prices, Categories, Page Description, Variants & Options, Stock

Name, Description, Images, Prices, Categories, Page Description, File Uploader

Checkout Information

First/Last Name, Shipping Address (ZIP, City, Province, Country), Email, Phone, Notes

*collect this customer info during checkout

First/Last Name, Email, Phone, Notes

*collect this customer info during checkout

First/Last Name, Email, Phone, Notes

*collect this customer info during checkout

Accept Payments (also depends on your region)
  • Stripe
  • PayPal
  • Square
  • Offline Payments
  • Stripe
  • PayPal
  • Square
  • Offline Payments
  • Stripe
  • PayPal
  • Square
Allows Order Refund Yes  Yes Yes




3. Upload a File for Digital Product

After selecting the "Digital Download" product type, click "Upload File" in the product editor to select a file.


Currently accepted file formats:

  • Image: .jpg, .png, .gif (image files will not be compressed)
  • Audio: .mp3, .mp4, .wav, .flac, .m4a
  • Document: .pdf, .doc, .docx, .xls, .xlsx, .ppt, .pptx, .odt, .odp, .epub, txt, key, numbers, wps
  • Zip Files: .zip, .zipx, .7z, .rar

The maximum file size is 500MB, and you may only select one file.


4. Manage Orders and Generate New Download Link 

Unlike Physical & Service Product orders, the orders of Digital Product will be "Completed" automatically after your customer has paid. You don't need to manually complete the order, and there is no way to cancel the order after the buyer has completed the purchase. However, you can still refund it.



What Your Customer Sees

After it's purchased, the file is available for download on the Order Confirmation page. Also, the customer will automatically receive an order confirmation email with a download link to the file.

Note: This download link is unique to that purchase, and is only valid for 72 hours after purchase. This prevents link-sharing by the customer.



If you need to send a new download link to a customer after the 72-hour expiration, you can go to the order details page in your orders list, and click Generate new download link beside the item name. This copies a new generate link to your clipboard, which you can then manually send to the customer. This new download link is also valid for 72 hours.


Tips: You can use our Audience Plan (LiveChat & Send via Email) to send your customer this new link! Explore more on:




1. Can I create coupons for Digital Products?

Yes, you can! Coupons work just like normal.


2. Can I set up Tax Rate for Digital Products only?

We don't support Tax Rate for Digital Products yet. Our current tax mode varies by shipping location for Physical or Service Products.


3. Can I add quantity and variants to Digital Products?

Unfortunately, it is not possible to select the quantity or add variants for Digital Products. Please add a new digital product to upload a different file.


4. Can I checkout Digital Products and Physical/Service Products in one order?

Due to the difference between Digital Download and other product types, we currently restrict customers to purchase the Digital Download products individually and separately. For example, you can't proceed to checkout with Digital Product A, Digital Product B, Physical Product C. The customer must checkout Digital Product A by itself.


5. Can I replace the file for my Digital Products?  

Yes, you can. If the customer's link is still valid, the link will download the latest file. If not, if you need to send the customer the new version of the file, you will need to manually generate a download link for them.


6. If I remove the existing Digital Product, can my customers still download it?  

If you delete the product from your product list, customers who purchased this file will lose access to this product immediately. If you want to stop selling the product yet keep any existing download links valid, you may "Hide" the product in your product list.


7. Can I sell Digital Products on the Free plan?

You must be on a Pro plan or above to sell digital products. 


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