Here at Strikingly, you can monitor your site activity based on unique visits through our default site stats counter. However, if you’d like to get a more granular report on how your websites are faring in terms of site traffic, you can use Google Analytics.
Google Analytics is a free service offered by Google that allows website owners to get comprehensive website traffic reports. These reports include new vs returning visitors, which countries the visits came from, how much time they spent on the site, etc.
To add Google Analytics to your site:
Step 1: Get Your Analytics Tracking ID From Google
1. Go to Google Analytics, and be sure to login in to your Gmail account. Click “Start measuring”.
2. “Add an account name”, and click “Next”.
3. On the next screen, fill in your “Property name” in the box, and click “Next”.
4. Follow the steps and fill the necessary info you’re asked for. In choosing your business objectives, tick the boxes on the options you’d want or need. In this case, we picked “Examine user behavior”. Click “Create” after picking an option.
5. Accept Google’s Terms and proceed to the next page. Choose “Web” from the options, then click next.
6. In the Data Stream set up, fill in your website URL and stream name, then hit
7. Copy the tracker (it looks like this, “G-XXXXXXXXXX”) in the Google tag code box.
8. Hit "Next". You'll then see the next page saying that the data collection is pending and could take up to 48 before data is successfully collected.
9. That's it! You should see that the code is already working when you see this in your Google Analytics dashboard.
Step 2: Enter Your Tracking ID into Your Strikingly Site
10. Go back to the site editor and navigate to Settings > Show Advanced > Services.
11. Paste the tracking code you copied (G-XXXXXXXXXX) in the Google Analytics field. Click “Save”, then publish the changes.
Note: You may have to wait up to 30 minutes before you see any activity in your Google Analytics dashboard (Real-time reports). The actual data collection will start approximately 48 hours after installation.
If you added your Google Analytics code (Universal Analytics tracker) before April 24, 2023:
For previously added UA (Universal Analytics) tracking code to any of your websites, we’ve updated our Google Analytics integration to make it compatible with GA4. Google will retire its Universal Analytics tracker on July 1, 2023, and your UA tracking code stop working. Please follow these steps to ensure that visitor activity and traffic will still be tracked in Google Analytics when this change takes effect.
To prepare for this update, we placed a reminder in “My Sites”, on top of your websites’ list. This reminder contains the following:
- A link to access your Google Analytics account
- site editor links of your sites that are still using the Universal Analytics Tracker.
How To Create a New GA4 Property for websites using UA tracker.
1. Go to your Google Analytics account by clicking the “please create a new Google Analytics 4 (GA4) property on Google Analytics” link in the dashboard reminder or in the site editor of one of those sites in Settings > Advanced > Services.
2. In your Google Analytics account, look for the property associated with the website you are working on that’s still connected with a Universal Analytics tracker. Click the “GA4 Setup Assistant.” option and hit the “Get started” button.
3. Click the “Create and continue” button on the prompt and wait for the screen to load the next step.
4. On the “Set up a Google tag” screen, copy the tracker (it looks like this, “G-XXXXXXXXXX”) in the Google tag code box. Click “Confirm” after copying the tracker code.
5. Go back to the site editor and navigate to Settings > Show Advanced > Services. Replace the UA-XXXXXXXX-X code with the Google Analytics field with the code you copied from the previous step. Click “Save”, then publish the changes.
Once the tracking code is updated to GA4 and the site was published, the reminder would also disappear from the site editor settings.
Note: It may take up to 30 minutes before you see any activity in your Google Analytics dashboard (Real-time reports). The actual data collection will start approximately 48 hours after installation.