The meta description is the snippet that summarizes the site’s content in the search engine results page - and adding it to your site is very important for improving your site’s search engine ranking.
You can set a meta description for either your site and/or every page of your site. Here are a few good practices for writing good meta descriptions (Site Description):
- A good meta description is short, to-the-point, and tells the searcher what they’ll get when they land on your site, an accurate meta description can help improve your clickthrough. For example:
"Johnny's Bakery is a gourmet bakery and confectionery based in the Mission in San Francisco. We started in 1965 and we've been offering delightful bread, cakes, pies, and cookies to happy customers ever since!"
- If you don’t write any meta description, Google will automatically generate the snippet for you, but it might not be what you want to be displayed to searchers.
- Do not use the same meta description for different pages of the same site. Pages that have the same meta descriptions are competing with each other for ranking in the same keyword searches.
Meta Description (Site Description) for Home Page
To add a meta description for the home page of your site, go to Settings > Basic Info, and enter your text in the Site Description field.
Meta Description for Individual Pages
If you have a multiple page site, you can set a unique meta description for each individual page. In the editor, go to the page manager, click a page’s gear icon, then click “SEO settings” and then enter the Meta Description in the box provided.
For more tips about increasing your site’s search engine ranking, click here.