Some of our products we are trying to sell are quite complex and therefore are associated with a lot of info describing the product. Good practice is to provide more info via different tabs just for one product. See a tabs navigation example here: http://www.researchandmarkets.com/reports/3388723/global-next-generation-sequencing-ngs-market#pos-1
To make ecommerce work this capability is a must have or pages with multiple products will get indefinitely long. and unscrollable for buyers.
