Strikingly Anti-Spam Requirements

When you send emails with Strikingly, we require you to conform to our anti-spam guidelines. We enforce these guidelines in order to ensure high email deliverability and to ensure your emails are not marked as spam in your recipients’ inbox!

Note: These requirements apply to all emails you sent from Strikingly, including newsletters, individual audience emails and automatic email notifications sent to your audience.


  • We automatically add an unsubscribe link in the footer of every email sent from Strikingly -- you don’t have to do anything. If a recipient unsubscribes, they will no longer receive the relevant email. (Emails without an unsubscribe link are more likely to be marked as spam.)
  • We add a permission reminder in the footer of every email footer. This reminds recipients why they’re receiving this email and which website this email is coming from, in case they mistakenly believe your email is spam. You can edit the permission reminder to fit your own situation. If you manually add email recipients (contacts that did not fill out a form on your website), make sure you do not send emails to those users unless you’ve received the recipient's consent. 



  • Every email must include a valid physical address to reach you. Please add your physical address in Email Notifications in the site editor and we'll insert this address to all the emails you sent.



  • Don't use illegal or suspicious words in your email. Strikingly has a spam filter detecting spam content and your emails may be blocked if they trigger the spam filter.



  • In the Email Notification settings, you may set a “From Email” to specify the email address that will be shown in your recipients’ inbox. This email address must be a real address you own. (When you set a new “From Email,” you will be asked to verify your ownership with a code.)



  • Please observe any additional anti-spam laws that apply to you and your jurisdiction.


International Requirements By Country

Email regulations vary by country, so you may be subject to additional regulations depending both on the location of your business and your contacts. It's your responsibility to ensure you comply with the latest requirements that apply to you. For your convenience, here are some links to anti-spam regulations of different countries.

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