Adding Alt Text (Alt Tag) to Images

Adding alt text to your images or gallery can help search engines rank your site. Since search engines can't "read" images, alt text is a label that you add to your image so that search engines can read the image. If you don’t use alt text, the search engines will not see it.



Tips for Good Alt Text

  • Use keywords that the visitors would use or that you want search engines to relate to your site.
  • Do not use irrelevant keywords or keyword stuffing. They won't help your site's ranking and might actually hurt you.
  • Try to use descriptive, specific, and unique phrases. 
  • The length of the alt text should be less than 125 characters.



Add Alt Text to Individual Images

  1. Go to the image you want to edit in your site editor.
  2. Hover over the image and click "Edit".
  3. Click "Add Alt Text" to enter your alt text.
  4. Click "Save".




Add Alt Text to Gallery Images

  1. Go to the Gallery section in your site editor.
  2. Hover over the section and click "Manage Gallery".
  3. Find and select the image.
  4. Enter your image title (alt text) under the "Title" field.
  5. Add your image description under the "Description" field.
  6. Click "Save".



For more tips about improving your site’s search engine ranking, visit Improve Search Engine Ranking (SEO).


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