PageSpeed Insights and W3C Compliance

Google PageSpeed Insights

As of November 2019, we have updated our site rendering technology to have a speed improvement when testing with Google PageSpeed Insights. The majority of Strikingly sites now score over 90% on the Google PageSpeed test.

Note: You may have to run the test a few times to see improved scores! This forces the site to be recached, which improves load times around the world.

Note: If you add any third-party scripts or custom code, that may take extra time to load and run, and this may decrease your PageSpeed score.

 

How Google PageSpeed Works

Keep in mind that, as per Google’s definition: “These rules are general front-end best practices you can apply at any stage of web development”. In this sense, the score that you get from Google’s PageSpeed test does not tell you how fast your site actually loads, but how your site fares based on Web Optimization rules that advances the rendering and execution of front end codes (HTML, CSS, etc). 

However, many of these rules are rather outdated for modern websites. If you run the test against major websites like: http://www.facebook.com, http://www.microsoft.com, http://www.yahoo.com, you will get equally low scores.

One useful recommendation from Google PageSpeed is the Optimize Image section. These are often a major cause of slow websites. Compressing your images before uploading may improve your PageSpeed. Check out these image compression services and see what works for you:

Tiny PNG: https://tinypng.com/

Smush.it : http://www.imgopt.com/

Photoshop and/or other photo editing software

 

W3C Compliance

Full compliance to W3C is not a strict requirement to make your website SEO compliant. W3C compliance simply implies that the HTML and CSS codes that your website is built is compliant with the standards set by the W3C.

There are several modern, advanced website rendering techniques used by Strikingly that the validator doesn’t understand, like lazy loading. It’s possible that if you load your site on W3C validators, it will tag lazy loading javascript as errors.

If you want your site to rank high in SEO, make sure that your site is regularly updated, has high quality and relevant content, and get quality backlinks by sharing and distributing your site.

In case you need assistance, shoot us a line at support@strikingly.com or chat with us.

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