Google Adwords Tracking – Strikingly Help Center

If you'd like to use Google Adwords tracking on Strikingly's contact form, there are two possible methods:

1. On-page tracking

With this method, when your user submits the contact form, the conversion code gets executed.

Step 1)

Copy the code below to the footer code of your site.

<script async src="https://www.googletagmanager.com/gtag/js?id=AW-YOUR_CONVERSION_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'AW-YOUR_CONVERSION_ID');
</script>
<script>
function gtag_report_conversion(url) {
  var callback = function () {
    if (typeof(url) != 'undefined') {
      window.location = url;
    }
  };
  gtag('event', 'conversion', {
      'send_to': 'AW-YOUR_CONVERSION_ID/YOUR_CONVERSION_LABEL',
      'event_callback': callback
  });
  return false;
}
</script>
<script>
var conversionFunc = function() {
  window.edit_page.Event.subscribe('Site.contactForm.submit', function() {
    gtag_report_conversion()
  });
};
  
_strk.push(['Page.didMount', conversionFunc]);  
</script>

Step 2)

Create a conversion in Google Adwords panel, but don't copy the code from Google Adwords over. Find and replace YOUR_CONVERSION_ID and YOUR_CONVERSION_LABEL from the above code to the values Google generated:

Step 3)

Save and publish the site.

2. Success redirect page tracking

Use this method to redirect the visitor to a success page with a new URL. The conversion code will be executed upon submitting the form. You'll have two pages:

Page A: The page where the contact form is hosted
Page B: The success page

Paste the code below into the Footer Code of your site (make sure to replace SUCCESS_PAGE_URL):

<script async src="https://www.googletagmanager.com/gtag/js?id=AW-YOUR_CONVERSION_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'AW-YOUR_CONVERSION_ID');
</script>
<script>
function gtag_report_conversion(url) {
  var callback = function () {
    if (typeof(url) != 'undefined') {
      window.location = url;
    }
  };
  gtag('event', 'conversion', {
      'send_to': 'AW-YOUR_CONVERSION_ID/YOUR_CONVERSION_LABEL',
      'event_callback': callback
  });
  return false;
}
</script>
<script>
var conversionFunc = function() {
  window.edit_page.Event.subscribe('Site.contactForm.submit', function() {
    gtag_report_conversion("https://SUCCESS_PAGE_URL")
  });
};
  
_strk.push(['Page.didMount', conversionFunc]);  
</script>

In case you need assistance, shoot us a line at support@strikingly.com or chat with us.