Blogging is a great way to increase your website’s visibility. Focus on creating valuable, information-rich content that your readers will find useful rather than posts that are stuffed with keywords. The keys to improving your search engine rankings are quality and relevancy.
The four factors that correlate with higher quality content are:
- Longform content (holistic and relevant)
- Media rich content (images and videos)
- Easy to read content
- Semantically comprehensive content
Besides the quality of the content itself, Strikingly’s Simple blog has built in a handful of ways that can clue search engines in to the “relevancy” of your blog post to the subject you’re writing about.
Titles, headings, and subheadings
The titles, headings, and subheadings in your blog posts are automatically formatted as H1, H2, or H3 tags respectively. The H title tags have long been important to search engines as to what a page of content is about.
Permalinks are the permanent URLs to your blog posts. Including the “keyword” you’re writing your article around in the URL is another way to demonstrate to search engines that your blog post is relevant to the subject you’re writing about. In Simple Blog, the permalink for your blog is synced with the title of your blog. For example, if your blog post title is “10 Ways To Improve Your Writing”, the link to your blog post will be “yourwebsiteurl.com/blog/10-ways-to-improve-your-writing”. To help your blog post rank for the relevant subject, make sure your title is descriptive of what you’re writing about.
Image alt tags
Image alt tags are a way for search engines to understand what an image is. To write an image alt tag for the image in your blog post, click into the image- you’ll see a text box to place “Alt Text” into.
Write a short description of what the image is. For example, for the image above, I can write “Shakshuka, a middle eastern egg dish”.
A meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to search engines and to your potential audience. You can think of the meta description is to entice readers who are searching for information online to click into your post.
To write your meta description, click into your blog post settings. The description should be a short and catchy summary of what your post is about.
To search engines, the number of social shares that a blog posts receives is an indication of the quality of the blog post. Be sure to enable the social media feature at the bottom of your posts.