Blogging is a great way to increase your website’s visibility. Focus on creating valuable, information-rich content that your readers will find useful, rather than posts stuffed with keywords. The keys to improving your search engine rankings are quality and relevance.
The four factors that correlate with higher-quality content are:
- Longform content (holistic and relevant)
- Media-rich content (images and videos)
- Easy-to-read content
- Semantically comprehensive content
Besides the quality of the content itself, Strikingly’s Simple blog has a handful of ways that can clue search engines into the “relevancy” of your blog post to the subject you’re writing about.
Titles/Headings and subheadings
The titles/headings and subheadings in your blog posts are automatically formatted as H1 or H2 tags, respectively. The H title tags have long been important to search engines as indicators of what a page of content is about.
Permalinks are the permanent URLs to your blog posts. Including the “keyword” you’re writing your article around in the URL is another way to demonstrate to search engines that your post is relevant to the subject your blog is about. In the Simple Blog, the permalink for your blog is synced with the title of your blog. For example, if your blog post title is “10 Ways To Improve Your Writing”, the link to your blog post will be “yourwebsiteurl.com/blog/10-ways-to-improve-your-writing”. To help your blog post rank higher on search engines, make sure your title is descriptive of what you’re writing about. Or you can opt to customize the permalink if you'd like to use other keywords that are relevant to the subject.
Image Alt Tags
Image Alt tags/texts are a way for search engines to understand what an image is. To write an alt tag for the image in your blog post, click on the image, and you’ll see a text box to place “Alt Text” into.
Write a short description of what the image is. For example, for the image above, I can write “Light breakfast idea #1: Coffee and Bread”.
A meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to search engines and your potential audience. You can think of the meta description as a way to entice readers who are searching online for information to click on your post.
To write your meta description, click on your blog post settings. The description should be a short and catchy summary of what your post is about.
To search engines, the number of social shares that a blog post receives is an indication of the quality of the blog post. Be sure to enable the social media feature at the bottom of your posts.